Things Real Estate Agents Get Wrong With Their Websites | Chicagoland Mortgage Lender - Nick Magiera Mortgage Banker

Things Real Estate Agents Get Wrong With Their Websites

The 3 Biggest Problems with Real Estate Websites:

But what do those 3 things actually mean?

Well, buyers and sellers are all starting their search online these days. But most agents don’t get online leads.

How’s that possible?

Easy: Most Real Estate Websites Are BROKEN.

That’s the only answer.There are more buyers and sellers online. But less leads going to the actual agents. Something must be broken…

The game of generating leads with real estate websites is not that hard.

Here are the 3 rules you have to follow to get leads:

  1. Give Quality Content Over Time
  2. Market Your Helpful Content
  3. Get Leads With Lead Capture

That’s it. And there are plenty of ways to do these three things. Let’s go ahead and dissect all of them…

Point 1) Long term commitment to being helpful…

Here’s the thing…

Most real estate websites that agents share with me don’t give any helpful information.

And it’s not their fault!!! Why?

Because agents were sold on the idea that their IDX provides enough content or reason to visit their website.

Well guess what?

That’s not good enough anymore.

People don’t need your listings. They can view listings for free with their Apple Watch:

How do you compete with that?

The answer is simple. Listings = free in 2015.

But the things you know about your local community are golden.

You can…

  1. Make videos about local communities
  2. Make SEO farming pages that describe unique areas to live
  3. Make relocation pages for specific employees
  4. Get inspiration from Yelp and make your own reviews of local places
  5. Make school reviews
  6. Make top 10 lists about local events

The list literally goes on an on. You can even take real estate courses on these items here.

But having this information on your website is how you get traffic from:

  1. Facebook
  2. Pinterest
  3. Google Plus
  4. Google SEO
  5. Google Ads
  6. Twitter
  7. etc

If you don’t have valuable information outside of your listings, your website doesn’t deserve any traffic.

But here’s the thing to keep in mind:

This is not a get rich quick scheme.

You will have small results month one. And a little bigger results month two. And a little bigger results month three.

But you will not make millions over night.

You need to understand the law of accumulation.

Online content accumulates views over time.

So:

Publishing something today means you get traffic and leads for that piece of content.

If you publish something tomorrow too, you get traffic and leads for both pieces of content.

Here’s the thing:

A funny thing happens once you’ve been consistently publishing helpful things over time…your returns start to grow exponentially.

Your Google Analytics starts to look like this:

Point 2) Marketing your helpfulness…

The second thing most agents get wrong is that they market their listings directly.

…or they try to get people to attend their open houses.

…or they say they’ve just sold a property.

That’s nice. But are you really being helpful?

Probably not.

People are curious about the various steps needed to purchase a house. Or to sell their house for more. Or to get into real estate investing locally.

And if you follow step #1 from this post, you’ll be able to market that information online.

How do you market it?

You can share it on social media.

You can optimize it to rank on Google.

You can spend ad money on Facebook to get more eyes on it.

You can spend money on YouTube Ads to get more traffic.

The trick is simple:

Keep producing helpful advice and marketing helpful advice over time. And you will get more traffic.

Point 3) Capturing the leads that hit your site…

Finally, most agents dramatically miss the boat when it comes to online lead capture.

The attention span of people online is remarkably short. It’s under that of a goldfishes.

Yet, most agent’s sites only have a little tiny phone on their contact page. No wonder you aren’t getting leads…

Here’s a quick list of things you need on your website to capture leads:

  • You can have drop CTA bars follow your visitors down the page. These show up on blog posts and IDX pages to get higher lead conversion from your traffic
  • Slide out contact forms on every page of the site
  • Header Bars That Link To A Landing Page
  • Active Popups That Get Traffic To Your Landing Pages

The point is, you need active lead capture technology to convert website visitors into clients.

And you need all of this lead capture to deposit leads into one main dashboard for easy follow-up.

If your real estate website isn’t doing that, something is probably broken. And you should take action today to fix it!

Lead Capture 1) You can have drop CTA bars follow your visitors down the page. These show up on blog posts and IDX pages to get higher lead conversion from your traffic:

Lead Capture 2) Slide out contact forms on every page of the site:

Lead Capture 3) Header Bars That Link To A Landing Page:

Lead Capture 4) Active Popups That Get Traffic To Your Landing Pages:

The point is, you need active lead capture technology to convert website visitors into clients.

And you need all of this lead capture to deposit leads into one main dashboard for easy follow up.

If you real estate website isn’t doing that, something is probably broken. And you should take action today to fix it!

Comments

comments

Author Nick Magiera

Mortgage Banker by trade, Nick Magiera epitomizes integrity, energy, hard work, and creative service in every detail of the real estate transaction. Nick is a family man with a devotion to God, his beautiful wife & his adorable Bernese Mountain Dog.

More posts by Nick Magiera